Abbie White is the Founder of The Execution Zone and Sales Redefined. She is one of Australia’s most dynamic and in-demand sales experts. With over 15 years’ experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $300M in sales across a range of industries.
Abbie is results-driven and obsessed with execution. Through her countless projects, Abbie has learned how to move teams from reactive to proactive and embed positive new habits to ensure successful execution.
Prior to founding The Execution Zone and Sales Redefined, Abbie was appointed as National Sales Manager at IBM, where she managed a $100M AUD portfolio, and successfully catapulted the ANZ region from the lowest to highest performing, globally.
Abbie holds a BSc Honors in Business Management, Diploma in Positive Psychology and is also a certified MSCEIT (Emotional Intelligence) practitioner.
"Abbie White is a force. Her presentation style is so engaging, informative and fun and she transcends any limitations posed by delivery in the virtual world. Her recent Masterclass for Business Chicks – How to influence clients and keep sales happening, was delivered to hundreds of hundreds of women in our community with huge success. Abbie makes every viewer feel like she is uniquely talking to them and receiving a deep and tangible learning experience. We always get so much feedback on Abbie’s work with us and demand from the community that we bring her back time and time again! Which we love to do. Abbie is a true leader in her field, a thought leader for our times and the execution master."
Olivia Ruello, CEO, Business Chicks
"Abbie has a strong sales and business development background and through her ability to coach and develop others was able to uplift the capability of those with who she worked. Abbie is passionate and enthusiastic and this comes through in how she approaches her work!"
Somone Johns, Head of Sales (Operations Division) Telstra